As we experience yet another in a string of seasons marred by natural disasters such as fires and hurricanes, it’s becoming ever more clear that global warming is having a snowball effect. And as temperatures rise across the globe, air conditioning becomes more necessary - but current air conditioning technologies can only address the symptoms of a warming climate while contributing to the cause. We need new technologies that can keep us cool without adding more carbon to our atmosphere. Thanks to the hard work of scientists and engineers those new technologies are beginning to emerge, adding to the suite of solutions that started with solar and renewable energy. One particularly exciting development is in the field of radiative cooling. Here, ancient knowledge and practices meet modern science to create an innovative solution that could expand the impact of the solar industry.

In today’s hyper-competitive environment, retailers must stay one step ahead of trends and consumer’s expectations. But there’s one way to take a giant leap forward that many haven’t yet considered - solar power.

There are many aspects that differentiate one solar company from another. From depth of experience to ethical business practices to product line affiliations, smart consumers consider their choice of solar design and contracting company from multiple angles. I want to talk about one differentiator that I think is often under-explored: veterans working in the solar space. Why might it be important that your choice of solar partner involves veterans?

Even in the field of renewable energy, in which companies and consumers value doing the right thing, not every provider adheres to the same ethical standards. As with any industry, some folks are all about maximizing profits, while others work out of a genuine concern for their clients’ happiness and the impact of their solar investment. There are real benefits to working with solar companies that adhere to ethical standards - how can you spot the solar providers who work in their clients’ best interest?

When we talk about solar housing, we’re often talking about single-family homes. That’s about to change though, as larger buildings like apartment and condo complexes search for ways to improve their bottom line and attract tenants who appreciate a commitment to renewable energy. Some states, like California, now mandate solar installations on all new construction, including multi-family buildings. Building owners across the country are taking note and considering how solar can improve the lives of their tenants, serve as an additional selling point, and help recoup energy costs over the long term.

Whether for a single home, a small community, or major institutions like hospitals, college campuses, or military installations, solar energy can provide a power source that enhances our security and preparation.